Social Media Agency

for hotels

The impact of Social Networks on the Tourism sector in recent years has been remarkable. Users use these channels not only to find information about destinations, but also to share their experiences in them.

For this reason, at Nirmedia we understand Social Media for hotels as a competitive strategy that can make a difference. Increase the number of direct bookings and gain prestige thanks to our work methodology based solely on real data.

1.- EXPERIENCE

Because experience is a degree, more than 15 years endorse us as Marketing Consultants.

2.- RESULTS

Fully measurable work, meaningful digital campaigns focused on positive ROI.

3.- PERMANENCE

Our demand for ourselves is maximum, it is not necessary to sign permanence.

WHY, WITH WHOM AND HOW? IN SOCIAL MEDIA

WHY

Because the current tourist is digital. 75% of searches related to the sector are made through the Internet. That is, users rely on the opinions and experiences of others as a guide to plan their trips. Social Networks together with online search engines have become the main sources of information for leisure and tourism consumers.

WITH WHOM

With an expert team in Digital Marketing with more than 15 years of experience behind them. At Nirmedia we know that a good Social Media strategy does not consist of publishing just to publish. To reach the target audience, you have to study in detail what content to share and when is the best time to do it. Otherwise, you could be harming your own image.

HOW

Through a working method based on segmentation, exposure, conversation and conversion. Social Media for hotels must always be carried out using non-intrusive exposure techniques that are well received by the potential public (Engagement). Only in this way can you convert followers into customers.

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Social Networks for hotels require a professional hand that knows how to work on them. Not all communication channels work the same way. In other words, posting on Instagram is not the same as doing it on Pinterest or Facebook.

To take advantage of a good Social Media strategy, good planning based on the customer profile or profiles of each hotel is important. For this, it is necessary to take into account:

Experiential content: Users seek to find a showcase on Social Networks that invites them to live an incredible experience even before booking their trip. For this reason, it is so important to take care of the content that is shared, its added value, as well as the images that accompany it.
Customer service: Social Media for hotels not only relies on the regular publication of quality content. These profiles also act as a customer service channel that must be taken care of with the utmost care. Doubts and messages must be answered in a reasonable time and with useful information for users.
Statistics: Work on Social Networks generates a series of statistical data that must be correctly interpreted. These reports are key to understanding if our strategy is on the right track or if it needs to be reorganized.

Thanks to these and other Social Media management techniques, your hotel will gain prestige and credibility while achieving more direct bookings without the interests of OTAS.

Don’t hesitate anymore. Do not leave the image of your hotel in inexperienced hands and trust Digital Marketing professionals. Ask us for information without commitment and start experiencing real results.